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From big businesses giving women the tools to manage their health to women speaking up about topics long considered taboo, exciting trends show that women’s health is finally getting the attention it deserves. Let’s take a look at some of the trends in women’s health in 2023:   

Menopause

There are two things most women will experience with various degrees of severity and discomfort – menstruation and menopause. The conversation around menopause already kicked off in 2022 with celebrities speaking up about the big M, opening the floor to women everywhere to share their experiences. We’ve also seen a rise in products and services designed to help women gain a better understanding of their bodies and assist with the symptoms and stress that go with menopause. It’ll happen to all of us eventually, but now we can openly talk about it!  

Femtech

Femtech businesses have stepped up to develop and use technology to find solutions for the health concerns faced by women. Apps and wearable devices, like step trackers, are helping women to monitor and manage their daily health. With all this data available, women are no longer willing to accept a generic approach to healthcare. The information is available, and women are moving towards individualized care tailored to their specific health concerns.
 
Femtech has also joined the conversations around menopause. Not only does menopause cause hot flashes, mood changes, and sleep problems, but it can also increase the risk of developing osteoporosis, cardiovascular disease, and even dementia. However, with all the data now available thanks to useful gadgets, every woman can receive care for her unique combination of symptoms with the goal to improve her quality of life.

Cycle syncing

As all women know, and some men are still finding out, the female body goes through a monthly cycle of four phases meaning that women’s bodies are constantly fluctuating. This can affect our moods, energy levels, and motivation to exercise. In 2023, women are listening to their bodies and engaging in physical exercise that works with their changing bodies. While high-intensity workouts are fine during one phase of the cycle, low-intensity exercise, like walking or yoga, can reduce menstrual cramps. Instead of a one size fits all approach, more women are working with their bodies to get the best results.

Wholeness in health

A woman’s body is more than its individual parts, and women are taking a more holistic approach to their health – accepting the connection between a healthy diet, getting enough sleep, physical fitness, and mental well-being. Rather than viewing a health concern in isolation, women prefer to treat the whole body to get to the root of the problem while focusing on balancing both physical and mental health. 
Sleep syncing
 
The world as we know it is mostly sleep-deprived, and this holds true for women as well. To combat this, syncing your body’s internal clock has become quite the trend. Limiting screen time, switching from heavy to lighter evening meals, and getting into a sleep routine has become important to ensure that women get the rest they need.

Watch what you drink

Recent years have seen a wide variety of non-alcoholic beverages hitting the shelves, and the trend will continue. With more women embracing a holistic approach to their health, their drink of choice is shifting towards low-alcohol or alcohol-free options. From beer to gin to cocktails, finding alcohol-free alternatives has never been easier.

Conclusion

From the current trends, it’s clear that women have taken control of their health. With a holistic approach and a growing Femtech industry on our side, the future is looking much healthier for women everywhere! 

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